Mapping is a powerful tool in non-profit marketing. It enables you to show your efforts, attract new volunteers, gain new funding, and provide progress reports. How can you use it to your advantage? Why is YouMap the best choice for non-profits? We discuss this in more detail in this article, so read on to find out more.

How to Market a Non-Profit Organization Using YouMap?

A good map for non-profits can be a true game-changer. After all, many people don’t know where to volunteer or provide help, even though they’d love to. This is why we want to show you YouMap—our social mapping app that is perfect for your organization.

YouMap is more than just an app where you can create a map; it lets you create posts (like those on social media), interact with other users, share your map online, and even create events. This is why it can be a valuable tool for non-profit marketing. Let’s discuss how you can use it.

Gathering Volunteers

Do you struggle with the lack of people who would participate in your events? You may have trouble reaching out to new volunteers. It all goes down to user experience. If a person needs to regularly check out the websites of a few non-profit organizations for events that they can volunteer in, they likely won’t do it. Newsletters also don’t do the trick—many people still view them as spam, so they won’t want to sign up for them. This is where an event map comes in handy.

In YouMap, you can create a single map of all your operations. You can mark your permanent facilities with regular posts, adding information about the opening hours and regular volunteering opportunities. For less regular events, you can use the temporary post feature to create posts that disappear after a certain period. This way, you will create a single source of truth for your potential volunteers—a place where they can look for all the volunteer opportunities in their area. At the same time, due to the time-restricted posts, your map won’t be cluttered with old, irrelevant events.

digital marketing for nonprofits

Progress Reports

YouMap can be a good way to provide real-time progress reports. Non-profit organizations have a responsibility to be transparent in reporting project progress to their various stakeholders, such as funders, volunteers, beneficiaries, etc. With YouMap, you can provide real-time reporting of project progress, additional needs, and beneficiary feedback.

Showing Your Previous Initiatives

You may also use YouMap to showcase your previous volunteering initiatives. You can create a post for every project or event that you’ve organized using one of our templates. Even if a project has already concluded, showcasing it can increase trust and improve grant and fundraising opportunities in the future. For instance, such posts may contain:

  • Time of the event.
  • Number of participants.
  • Results (e.g., number of money raised, amount of trash collected, etc.).
  • Photos and videos.

Urgent Response Initiatives

Times of natural disasters are when non-profits and urgent help are essential to take action. However, these types of situations are understandably also the most chaotic and stressful. What if we told you there’s a way to keep your response efforts organized and provide urgent assistance to those in need?

You can create a new map (or use the general one) for special circumstances. You could update this map based on priority needs and location points for donations and volunteers. Once the needs are met, you can easily remove the post and add a new post for priority.

Another option would be to schedule posts with the time-duration feature. That way, certain posts will only remain posted while they are relevant. This way, your volunteers will keep checking your map to see if any new, interesting initiatives will pop out on your map, making them much more engaged.

In addition, choosing this strategy on your overall map will increase the chances of attracting users to your other, less spontaneous events. It’s simply a win-win plan.

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The Takeaway

The above are just a few ways how you can market your non-profit organization using YouMap. Do you want to discover all of them? Then download our app and experiment with it—we believe that the only limit is your creativity!

You may also read: How to Create an Event Map?