Are you an event organizer? You may work in a marketing team and want to get better results. There’s one excellent way to boost attendance at your events—use YouMap! Why and how to do it? Find it out in this article!

How to Increase Event Attendance Using YouMap?

YouMap is an excellent solution for event organizers. It offers multiple features for this purpose. What exactly does our app offer?

  • Customized maps.
  • Post templates—You can create posts based on your event’s needs, such as information about the venue, the number of tickets left, photos, etc.
  • Time-duration posts allow you to easily manage the information you share with your map’s followers and can be especially useful for events relevant only to a specific period.
  • Easy sharing features—You can share your maps by embedding them onto your website or with a simple link.

How can you use all of this to boost event attendance? Here are a few examples.

Live Event Feeds

The first option involves promoting existing events. Let’s say you organize a music festival with multiple scenes. You can mark the location of the venue for each stage and schedule a time-duration post with photos, a setlist, and information on the next artist—the posts can change after each performance.

This is a great way mainly to increase attendance at your future events. Knowing that you provide live information about your event, people will be prompted to visit it in the future. But this is just the beginning of event maps’ capabilities in this area.

You may also use such posts to give your audience live information about mini-events. Let’s say you organize a marketing conference, and one of your partners organizes a contest at their stall. You can mark that mini-event on your map to encourage more people to join it. This is also a great way to promote your brand during such events, even if you’re not the organizer.

how to boost attendance at events?

Showcase Your Event Layout and Schedule

Another possibility involves… creating a detailed map of your event. You can create multiple posts for each location, divided by the performances/lectures that take place there. This way, eventgoers will know the following:

  • what is happening in each location,
  • when there will be breaks,
  • how to navigate from one place to another and when to do so, considering the schedule.

Moreover, you may let your guests comment on each post, leaving their photos and thoughts about each performance.

Promote Your Event Maps

Creating an interactive event map is one thing, but to truly boost attendance, you need to promote it. Make it easily accessible on your website, and share the link on your social media. Show your event to the people—include photos from previous editions and current information. This way, you will utilize the power of mapping in marketing and attract more guests.

Remember to make your maps highly visual. This will attract more attention and, hence, higher attendance.

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The Takeaway

How to boost event attendance? Using YouMap! After reading this article, you know some ways to utilize our app to attract guests to your event. However, these are just a few use cases; you can come up with many more uses of our app’s features, so we invite you to experiment with them. After all, this will show that you are innovative—you might even get new people to show up at your event out of pure curiosity!

If you’re looking for more marketing tips on using YouMap, we have the perfect post for you. Read our article on the power of visual storytelling!