How to market yourself as a travel agent or advertise your agency? First, think about your unique selling point—what can you offer that other agents/agencies cannot? Secondly, establish your presence on the Internet. Leverage advertisements and, most importantly, visual storytelling. All these efforts will enable you to attract customers to your services. Do you want to learn more? Then keep reading!

Travel Agency Marketing: The Basics

Let’s start with the basics of travel agency marketing and advertising. You need two things to begin with.

Identifying Your Unique Value Proposition

Unique value proposition or UVP is a term coined for those aspects of a business that the competitors do not offer. In simple terms, it’s what makes you stand out from the crowd. This is why it’s a value that you want to promote in your marketing efforts.

How can you advertise your travel agency’s (or your personal) UVP if you don’t know what it is? You can’t. That’s why you need to begin by analyzing your competitors, finding your strong points, and defining the unique value you can offer your customers.

Design Your Brand

It does not matter whether you’re a solo travel agent or run an agency—your marketing efforts need to include designing your company or personal brand. This includes thinking about:

• The colors and motifs you will be using.
• The language and “personality” you will adopt.
• Your target audience and marketing personas.
• Your symbolism and imagery.

With all that ready, you need to create a set of guidelines you (or your agency) will follow. This is the only way to maintain consistency in communicating with potential and existing customers.

How to Market Yourself as A Travel Agent or Agency? Strategies

With all the basics done, you can start shaping your strategies. What should they involve you in, and what can you do to market yourself as a travel agent or promote your agency?

Build an Online Presence

Design and develop your website. Set up and post on your social media accounts. Make yourself visible. All of this will help you create a hub for communication with your community, which will be crucial for maintaining your client’s loyalty and dedication to your business.

Invest in Ads

Online ads are the main marketing strategy your business needs at the beginning. They will be the fastest method to yield stable returns, so don’t hesitate to invest in them. At the same time, remember that ads need to lead somewhere—if you have a poor-quality website, you’ll just burn your budget without much success.

Embrace Visual Storytelling

Visual storytelling is an essential part of a travel agency’s marketing strategy. People want to travel to nice places that evoke positive emotions, and visual storytelling uses images, videos, and similar resources to do this.

Additionally, you should incorporate maps into your visual storytelling. This way, you will have a nice reference to your service. Plus, maps are excellent for promoting your facilities, for instance, the hotels you work with—a client may see the whole city, with the main attractions, and browse the available accommodation using the same map, gaining quick insights into each hotel (due to photos, pictures and reviews posted). But creating such a map must be difficult and time-consuming, right? No, it doesn’t!

With YouMap, you can create such maps in a matter of minutes. All you have to do is download our app, create a new map, and add all the places to it. You can also take your time and add them gradually if you’re not in a rush or you’re afraid that you’ll forget about certain facilities. What’s more, such a map is extremely easy to share:

• You can copy a link to it and send it to potential clients,
• you can embed it on your website for easier access.

YouMap is completely free, so don’t hesitate to try it out!

🗺️Download YouMap🗺️

The Takeaway

Remember that even the best marketing strategies for you as a travel agent or agency will require some time and effort to work. However, we’ve pointed you in the right direction, so now the rest is up to you—we’re sure you’ll achieve success!

Did you like this article? You may also read: How to Prepare a Marketing Strategy Plan for Your Business?