2025 brings new trends to marketing and advertising, and knowing them is crucial if you want to stay competitive. The rise of AI, VR and AR prompted changes in the way marketing teams promote their products and services, but the final landscape still hasn’t been shaped. What does this year bring? Find it out in this article!

The Top Marketing and Advertising Trends in 2025

Every business needs a good marketing strategy plan, adjusted to the current trends in marketing, advertising and business in general. That’s why we want to present current hot topics and our predictions for the year 2025. What should you expect, and what tools do you need to utilize to stay ahead of the competition?

AI-Driven Campaigns

AI has overtaken businesses, and marketing is a sector strongly affected by it. It’s natural that we’ll see more AI-driven tools used in 2025. Yet, there’s a different interesting trend connected with artificial intelligence and e-mail marketing in 2025.

Since this technology is commonly used for e-mail marketing campaigns, there has been a rise in the number of tools filtering AI-generated e-mails. Thus, in 2025, businesses will need to find a way around such filters if they want to conduct cold mailing campaigns that are still as effective as before.

Influencer Marketing

Influencer marketing has been on top of marketing and advertising trends since 2023. With the rise of AI-generated content, it became even more powerful; after all, customers seek real people, like the said influencers. In 2025, you’ll need to reach out to influencers from your niche to gain more recognition and convince clients of your products.

How to do that? Reach out to popular influencers in your niche, utilize YouMap for networking (by showcasing your brand on maps with relevant content), and ensure your product is good enough—influencers won’t like to promote goods that they’re not convinced of.

digital marketing trends 2025

Personalized Content

Personalization is more than a buzzword; it’s a crucial marketing and advertising trend in 2025. If you want your efforts to be effective, you need to personalize your content, not to specific target groups or marketing personas, but to each potential customer.

Since Google is now phasing out third-party cookies from Chrome, it will be much more difficult to collect detailed information about each user. Nevertheless, you can use other tools. For instance:

  • By creating specific maps in YouMap related to your needs, you can learn more about the users and their interests.
  • You can still collect data on your website; you just need to encourage users to set up accounts and provide you with information.
  • You may utilize AI to analyze unstructured data about your clients and extract actionable insights. You may also visualize this data for your stakeholders using YouMap!
  • You can explore Google’s Privacy Box, which doesn’t offer as many possibilities as third-party cookies but still allows you to personalize your content.

Immersive Experiences (AR/VR)

Augmented reality and virtual reality are among the top technologies when marketing and advertising trends for 2025 are concerned. These tools enable you to create immersive experiences that make your customers more willing to purchase your products.

Clothing stores are a great example here. With the use of virtual fitting rooms, they let the users try the clothes on without the need to leave home, making shopping easy and convenient and reducing the number of returns—we’ve seen this utilized by H&M. On the other hand, IKEA lets users scan their rooms with their phones and showcases how the furniture sold by them would compose with the general aesthetics, effectively boosting sales.

Data Privacy

Finally, we need to touch upon the topic of data privacy. Google’s phasing out of third-party cookies is a great example of how important this marketing and advertising trend will be in 2025. With more and more data collected, stored, analyzed, and used, the role of data privacy is paramount. Even a small leak might cause hundreds of thousands in damages, as it will cause your customers to stop trusting you.

The Takeaway

The above are among the top 5 marketing and advertising trends in 2025. Embrace the power of AI, but avoid sounding too robotic in your content. Connect with influencers on platforms like YouMap. Collect and secure data about your clients, then visualize it in tools like YouMap and extract actionable insights. All of this will help you achieve major business successes this year!

You might also read: 4 Ways How to Use AI in Marketing