You run a travel blog, but it doesn’t generate too much traffic? If your comprehensive, unique content doesn’t attract readers, it might be a sign that you need proper advertising and promotion. How and where to promote a travel blog? Keep reading to discover 7 unique ideas!
7 travel blog promotion ideas
You spend a lot of time fine-tuning each piece of content published on your travel blog, but it doesn’t bring any measurable results?
Promoting your articles on social media among your friends or family isn’t enough? It’s a sign that you may need to invest in more activities that will help you reach your target audience and promote the travel blog.
What to focus on and where to promote your travel blog?
1. Create a strong social media presence
The first step is to make sure that your travel blog is set-up properly on Facebook, Twitter, and Instagram, as well as related platforms and social mapping apps.
Being active and present on the channels that are most popular among your target audience, interacting with followers, responding to comments, and asking questions, will help you build an engaged community generating traffic to your travel blog.
2. Benefit from influencer marketing
One of the best ways to promote your travel blog is to cooperate with other bloggers and influencers who write about similar topics.
You can start with guest posting or buying sponsored articles. This way, you’ll reach the audience of your market rivals and introduce your content to new readers.
3. Create quality content
Promoting a travel blog isn’t possible without quality content. If you want people to visit your website and come back for more, you need to make sure that you post high-quality, valuable articles on a regular basis.
Prepare a content calendar, think about topics that might be of interest to users, follow trends, and important events.
Your articles should be well-written, accurate, and comprehensive. Complement them with stunning photos and videos that will make the content more engaging.
To make your content even more useful, you can include tips, tricks, and advice based on your personal experience.
4. Invest in SEO
SEO, meaning search engine optimization, is one of the simplest answers to the question of how to promote a blog.
If you want your travel blog to be visible in the search results and generate organic traffic, you need to invest in SEO services offered by professional agencies.
However, if you don’t have enough resources, you can still perform some tasks on your own. Start with keyword research to find the right phrases to target. For this purpose, you can use Google and paid tools such as SEMrush or Ahrefs.
Then, saturate your content with relevant keywords, and include them in your titles, and meta descriptions. Don’t forget to mark the most important pieces of content with <strong> tags. This is just the tip of the iceberg, but it can help you reach more readers.
Apart from that, make sure that your website is mobile-friendly and fast, as these are two important ranking factors.
5. Write guest posts for travel websites
One more great way to promote your travel blog is to write guest posts for popular travel websites.
If you can manage to get your articles published on high-authority websites, you’ll not only reach a new audience but also build the credibility of your travel blog.
6. Outdo your market rivals
How to promote your travel blog? By constantly striving to be better than your market rivals. This doesn’t mean that you should copy their ideas but try to find your own unique angle and offer something new to users.
Your goal is to stand out from the crowd and make people want to visit your website instead of others. For this purpose, you need to offer something unique, whether it’s a new perspective, exclusive information, interactive content, or a different approach to writing about traveling.
7. Build relationships with readers
If you want to promote a travel blog and turn one-time readers into loyal fans, you need to focus on building relationships with them.
You can do that by being active on social media, social mapping apps, and (of course) on your blog.
Respond to all comments left on your blog, and profiles. Monitor brand mention using special tools such as Brand24, reply to emails, and comment on travel-related content published by other authors.
Consider organizing competitions or giving away freebies from time to time. It’s a great promotional tool for attracting readers.
As you can see, there are many ways to promote your travel blog. Focusing on building a strong social media presence, creating quality content, and building relationships with readers will help you attract their interest.
Want to learn how to attract tourists to your business? Check out our article!